This week my husband and I had one of our conversations about innovation. I see innovation blooming all over in early-stage companies that aim to improve our experience and offer a new generation of products incorporating technology. My husband was a Global Research Director at a major Wall Street firm, so he has an excellent viewpoint on public companies, the markets and the full range of investment products. I worked on Wall Street, too, but as an investment banker helping companies raise capital in the public and private markets. Now, I live in the completely different world of the startup ecosystem, where people are creating new technology, products and businesses.
Our conversation started off as it does many times. I was talking about an example of an early-stage company doing something that is done by a big corporation – only the small company is using technology and can do what that they do better, cheaper and faster. We then delved into a discussion about the merits and value of old line business and new transformative companies.
A few weeks ago, I saw a post from Blackrock’s Chief Investment Officer about the new mega trend of public companies buying back their shares. CB Insights picked up on the article and made some powerful points about when companies cannot find auspicious opportunities to deploy their capital, they buy back their shares in the public markets. When it comes to innovation, start-up companies can move faster and experiment and iterate until they find the solution or the right model. Having worked in both established corporations and with early stage companies, I would put my money on start-ups for fast and big innovation.
This cartoon captures for me what I believe is happening.
There are new entrants into every industry that are decentralizing the services and delivery of goods. Not every company will make it, but each company offers a movement forward on the innovation path. No company jumps in and creates a new direction. Innovation happens in small increments, often with different companies contributing to the evolution.
This is a time of explosive innovation and change that can only come about with adequate capital to the most promising founders and ideas. This is a call to action for women to found companies to invent and offer products that we really want. This is a call to action for men who are founding companies to include women in your founding team–especially if your products are for women. And it is a call to investors to consider what it means for gender and other types of diversity.