The 2015 World Economic Forum in Davos ended last week with significant attention paid to women as drivers of economic growth.
Katie Couric hosted a panel called “Ending Poverty through Parity,” with Melinda Gates, Norwegian Prime Minister Erna Solberg, Rwandan President Paul Kagame, Unilever CEO Paul Polman, and Phumzile Mlambo-Ngcuka, Executive Director for UN Women.
Solberg characterized gender equality as only fair, Mlambo-Ngcuka talked about growing out of one-size-fits-all solutions to gender imbalance, and Polman mentioned the sheer idiocy of sectioning off 50% of the population for potential hires. In one of her many quotable moments, Gates quipped: “if you invest in a girl or woman, you’re investing in everybody else.”
The world is catching on to the fact that when money flows to women, the benefits affect her company, family, and the larger community.
The UN, government agencies, and other similar bodies do what they do well: raise awareness, foster conversation, and acquire facts. However, these bodies are not poised for timely and sustainable market interventions. That is where new companies like Plum Alley and foundations like the Gates Foundation come in. They change the dynamics and outcomes of investment inefficiencies through market solutions.
We help forward-thinking investors, who are already aware of the benefits of investing in women, with a hand-picked selection of relevant projects and the brightest female entrepreneurs. We know that investing in a woman has an extensive ripple effect, so we aim to make the investment easy and frictionless for you.
The Plum Alley infrastructure exists to correct the imbalance of the majority of early-stage funding going to ventures founded by men. For women looking to become entrepreneurs, found a company, and launch business ventures, we offer a community to support your goals.